Humanoid robots interacting with the audience, artificial intelligences transformed into domestic objects, immersive installations capable of blending the real and the virtual: during Milan Design Week 2026, Superstudio Più became a gigantic laboratory dedicated to the future. Among interactive environments, phygital experiences, and digital scenographies, SuperNova brought together some of the most visionary projects of the entire Milan Design Week, confirming how technology and design are often inseparable languages.

Starting with Samsung Electronics, which with “Design is an Act of Love” showcased the most human side of technology. Inside the Samsung Design Open Lab, concepts, prototypes, and products narrated an idea of innovation that is increasingly emotional, everyday, and personal, where design becomes the bridge between people and technology.

105.000 VISITORS, 3 DISTRICTS, 1 VISION. It was not just a successful Design Week. It marked a change of scale. With the 2026 edition, Superstudio redefined the geography of design by turning a platform spread across multiple districts and neighborhoods into a true urban ecosystem. From Tortona to Barona and Bovisa, Superstudio Più, Superstudio Maxi and the new Superstudio Village created a connected map of the city, shaping one of the most ambitious projects of the entire Milan Design Week.

The numbers tell the scale of the transformation brought about by the event hub conceived by Design Week Superstudio: over 105,000 visitors throughout the week, compared to 87,000 in 2025.